AAPB 2020 Webinar 4: Social Media Can Be Our Friend

Social Media Can Be Our Friend: A Workshop for Health Care Leaders and Professionals in a Global Pandemic

Presented by
Diane Grimard Wilson, LCPC, BCN
Thursday, June 11 - 1:00PM - 2:30PM ET

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Member Price: $50
Non-member Price: $99

Cancellations received in writing prior to a week before the webinar will be issued a refund less a $30 processing fee. No refunds for cancellations within the week of the webinar.

Course Description:

Some health care leaders and professionals feel on the "outside" of social media and like they don't have time to learn it. Their concern keeps them from communicating and connecting with the public, their clients and colleagues. Meanwhile, other professionals and major medical associations have begun to find this vehicle powerful in learning from each other, solving shared problems, celebrating successes, staying current on a full spectrum of real-time news and innovation as well as building broader communities.
This session will help participants see their value on social media, build competencies as well as confidence to assume roles as educators, leaders, colleagues, and practitioners in this time of global pandemic. Practical skills will be shared. There will be no question too basic to ask. Bring whatever concerns you have about using Twitter to your advantage in creating influence, connection and community at this important time.

Learning Objectives:
Professionals who complete this webinar will be able to:

  • To be able to list three important reasons for health care leaders and professionals need to be active on social media, particularly Twitter, during this health care crisis.
  • To be able to describe at least three essential elements in creating an impactful social media presence for health care leaders and professionals.
  • List three ways to increase confidence and influence of participants on social media with clients, the general public and colleagues.

Level: Introductory

Who Should Attend: Psychologists, biofeedback practitioners, physicians, physical therapists, occupational therapists, teachers or other health care providers who would like to have more confidence and competence in creating influence and community through social media.

CE Credits: 1.5 credits

Psychologists: The Association for Applied Psychophysiology and Biofeedback is approved by the American Psychological Association to sponsor continuing education for psychologists. AAPB maintains responsibility for the program and its content. This webinar offers a MAXIMUM of 1.5 hour.

BCIA Recertification: Hour-for-hour attendance in breakout sessions/workshops may be used to fulfill the continuing education requirements for recertification with certificate of attendance.

Presenter Bio:
Diane Wilson, LCPC, BCN is a rare combination of passionate applied neuroscience practitioner and social media aficionado. She manages her own private practice in downtown Chicago where she spends most of her time coaching for peak performance and, with her team, managing the social media presence for AAPB and other health care organizations. While writing her second book, she attended Harvard Medicine School's Writing and Publishing conference. There she met social media guru Rusty Shelton and, inspired by him, developed a vision of amplifying the voice of her field -- neurofeedback. Since being hired by AAPB, their Twitter presence has grown almost 100% in six months. Unlike the popular conception of social media, her approach reflects a combination of authenticity, compassion, community building and a love of science.

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